What is this psuedo-science called?  SEO (Search Engine Optimization) is a concept that is changing all the time as the biggest fish (Google) are constantly altering their algorithms on how they rank websites.  There are loads of tools out there to try to help you get a better idea of where you are at… and better yet, how to take a look at where your direct competition is and best of all – WHAT they did to get where they are… Using an SEO tool, you are able to see the backlinks of any of your competitor’s websites… you’ll see their page rank, anchor text if any, and the page that is linking to their site.

The free review won’t contain any of the competitor data – just information about your title and keywords.  Did you know that you can also be penalized heavily by Google for having too many keywords?  Yes, it is very true!